QANTAS: Anatomy of a Crisis #1 – 3 goals (Objectives) to remember
1 Nov
We think Public relations practitioners who are students of Crisis PR should take a turn in the simulator and analyse in detail how QANTAS has acted and should act from now on. QANTAS, in our opinion, has one of the best track records for Crisis PR management, anywhere (A380 engine failure in November 2010; grounding [...]

